The reason B2B salespeople are failing is often because they aren’t able to create enough value.
Let the others push their products and services. You will be different, because you will be a partner and a business problem solver. A person of true value to clients.
My mission is to make sales people more valuable to their clients
This means eliminating the traditional pushy product sales approach and making sure salespeople are able to consult customers in how they develop their businesses. Every meeting and interaction with clients has to be valuable.