Official release date 4th of November 2026
I believe most organizations have enormous untapped potential to win more business and protect their margins better.
Many organizations are still struggling and the real challenge isn’t defining what good looks like, but making it happen in everyday customer interactions.
According to Forrester Consulting, up to 90% of customers feel that salespeople focus more on their own products and services than on the value they can create for the customer.
Bridging this gap is why I wrote this new book.
TABLE OF CONTENTS
#1 Value selling has become “mission critical”
Changes in B2B-buying behavior are increasing pressure on sales organizations everywhere
Demystifying value selling
Research on how value selling impacts results
Summary: the benefits of value selling
#2 Empower your entire sales organization to succeed
The Value Sales Cycle and tools for your sales organization
Keys to implementation success
#3 Succeed at every stage of the sales process
Identify
Discover
Propose
Close