Release date: 6th of November, 2026

I believe most organizations have enormous untapped potential to win more business and protect their margins better.

Many organizations are still struggling and the real challenge isn’t defining what good looks like, but making it happen in everyday customer interactions.

According to Forrester Consulting, up to 90% of customers feel that salespeople focus more on their own products and services than on the value they can create for the customer.

Bridging this gap is why I wrote this new book.

Order the book now: Adlibris

For larger quantities, I recommend contacting me directly.

TABLE OF CONTENTS

#1 Value selling has become “mission critical”

  • Changes in B2B-buying behavior are increasing pressure on sales organizations everywhere

  • Demystifying value selling

  • Research on how value selling impacts results

#2 Empower your entire sales organization to succeed

  • The Value Sales Cycle and tools for your sales organization

  • Keys to implementation success

#3 Succeed at every stage of the sales process

  1. Identify

  2. Discover

  3. Propose

  4. Close

PRAISE FOR THE BOOK

“Jan has the unique ability to demystify the complex topic of value selling in such a way that everyone truly understands it. I know that the methods in this book are very useful, because with Jan’s help, we have achieved a significant level of improvement in how we market and sell our value.”

- Olli-Pekka Oksanen, Senior Vice President, Metso

“Rarely is value selling explained with such precision andreal-world applicability. The structured guidance in this book makes it indispensable for any business leader looking to raise the performance of their sales team.”

Pasi Matikka, Sales Director EMEA South, Konecranes

”Jan has a knack for fusing the very best practices of the most successful sales professionals into relatable insights and practical guidance. Short of working with him directly, this book is as good as it gets.”

Timo Laaksonen, CEO, F-Secure